Can GPS Tracking Reduce Accidents? - Copy

Increasing safety and reducing accidents is the biggest motivation for fleet managers who have installed driver behavior management technology.

According to a recent survey completed by C.J. Driscoll & Associates, over half of the fleet managers who have installed driver behavior management systems said their primary reasoning was to alleviate safety concerns or as a means of reducing accidents.

A driver behavior management system gives fleet managers the ability to monitor driver performance in regard to speeding, acceleration, braking, and other factors that can impact on safety. These systems typically provide real-time audible or visual feedback to fleet drivers on their performance and even are capable to support driver coaching and training.

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Driscoll, which has over 20 years of experience in specialized research including analysis of market status, trends and competitive environment, recently completed its study, which was conducted June through August 2013, based on a telephone survey of 508 fleet managers in a broad range of categories including service, trucking, utility, government fleets, and others.

While only a small portion of fleet companies use driver behavior technology, an additional 41 percent of respondents indicated a strong interest in installing these types of systems in their fleet vehicles.

For fleets that have employed the system, the survey found the biggest reasons for the change was:

• 53 percent said safety or reducing accidents as their primary motivation for acquiring the system
• 13 percent said reducing liability was their primary motivation
• 7 percent said meeting a requirement was the primary motivation

And for fleets that have invested in the technology, they have been very satisfied with their driver behavior management system and seen improvements in a wide range of areas.

The biggest principal benefits that fleet managers reported from using a driver behavior management system have been:

• 33 percent of participants said the reduced number of accidents was the principal benefit provided by the system
• 27 percent of fleet operators mentioned improved regulatory compliance as a principal benefit
• 17 percent of respondents mentioned determining liability as a key advantage
• 7 percent of the fleet operators consider reduced fuel consumption to be a principal benefit